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Head of Integrated Marketing



Marketing & Communications
San Francisco, CA, USA
Posted on Saturday, April 27, 2024

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.

Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Head of Integrated Marketing, you’ll work to:

  • Act as a key member of the CMO’s leadership team, uniting strategy and assets across the marketing team under defined plans and plays
  • Lead a team of lifecycle marketing managers, event specialists and performance marketers
  • Operate as a center of excellence for multichannel campaign strategies to meet business unit-specific goals for pipeline, conversion, growth and other KPIs
  • Determine portfolio of campaign types to best achieve goals top to bottom of funnel
  • Partner with the Brand team for full-funnel marketing approaches and handoffs, and help guide the development of performant creative and content assets
  • Support business unit-specific demand generation specialists to achieve scale across campaign types
  • Develop ROI-focused budgets for spending across channels
  • Collaborate across Sales, Product, Customer Success , Business Development, Marketing Ops and internal marketing partners
  • Partner with MOps to evaluate and leverage most performant channels on an ongoing basis for plays and BU specific objectives
  • Work closely with Revenue team on lead quality, follow up and campaign feedback
  • Drive attach/upsell pipeline as day-one priorities for customer marketing
  • Partner with Product Marketing on mapping and testing customer journeys in campaigns
  • Support the work of the BD team to enable channel/alliance/partner marketing motions with campaigns on an ongoing and as-needed basis

The Team You'll Work With

You’ll be joining our Marketing team reporting to the CMO.

Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

  • 12+ years of integrated marketing/demand generation/ lifecycle marketing experience, preferably in SaaS
  • Strong people manager with a player/coach approach to their work
  • Cares about, and is effective at, mentoring
  • Highly skilled in working across Brand, Content, Performance Marketing, Product, Sales, and Marketing Ops as well as finance business partners
  • Experienced with analytics for driving campaign design, iterating on channel performance, assessing spend and providing reporting to CMO
  • Versed in campaign/lifecycle tech stacks
  • Comfortable interacting with executives in a fast-paced environment
  • Highly customer-centric
  • Biased for action and data-driven
  • BA required

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.


Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $243,000 - $325,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Important Security Notice for Candidates

Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will come from an @carta.com domain. Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-systems@carta.com.

Awards and Acknowledgements

Companies and funds like Tribe and Pipe build their businesses on Carta. The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2023 Built In Best Place to Work in the U.S., a Muse VIBE Award winner in the Vacation and Time Off category and certified as a Great Place to Work.

Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.