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Lead Product Manager, Growth



Product, Sales & Business Development
San Francisco, CA, USA · New York, NY, USA · Seattle, WA, USA
Posted on Thursday, May 23, 2024

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.

Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

Carta is in search of a Lead Product Manager, Growth who is passionate about leading complex, high impact projects and setting vision for the Growth discipline at Carta. You will own customer acquisition and conversion across the organization, partnering with Carta’s individual business units to drive growth through both stand-alone Growth projects and in-product upsells and feature development. Our ideal candidate is a seasoned Growth Product Manager who is savvy, curious, enjoys working cross-functionally, and can effectively define and communicate vision to leadership, balancing business needs with deep empathy for the user while confidently steering teams to execute with quality and velocity. This person must be a self-starter who can work through ambiguity to lead projects from start to finish. Finally, we are looking for someone who can inspire our teams and carry the banner for Growth as a discipline at Carta.

As a Lead Product Manager, Growth, you will play a crucial role in Carta’s business success. You will own Carta’s various customer acquisition channels from top of funnel to conversion and be a key strategic player in how we optimize and extend our revenue driving initiatives. You will serve as a point of connection between marketing teams and core product teams. Additionally, you will have the opportunity to optimize, design, and conceive of 0-1 initiatives for the full range of Carta’s customers: from C-corps to LLCs as well as fund managers, investors, tax experts, and our Carta service and delivery colleagues.

You will:

  • Drive all of Carta’s in-app revenue across product lines, freemium products, in-app upsells and in-app cross-sells.
  • Define the roadmap of the Growth R&D team to maximize revenue.
  • Identify opportunities for new entry points, funnel conversion, and in-app advertising to drive more acquisition, activation, and revenue.
  • Own our in-app advertising end-to-end across several key locations in app.
  • Coordinate cross-functionally to implement growth infrastructure through-out our funnels that enable us to better reach our users.

The Team You'll Work With

You’ll be joining our growth product team, who is responsible for driving in-app acquisition. Growth product is a highly cross-functional organization focused on driving in-app revenue. Growth product is responsible for building our freemium tools and products, our in-app upsell and upgrade flows, and our growth infrastructure like in-app chat and product-triggered emails. Growth product works with marketing, sales, revops, core product and delivery, design, and many other teams to drive in-app revenue.

About You

  • You are a motivated self-starter who has high levels of customer empathy.
  • You are a systems thinker and are able to break down complex problems into their component parts, understanding the levers available to you and estimate potential impact of each.
  • You are deeply analytical and data driven. You feel comfortable digging into the numbers, can self-serve or partner with data science for complex asks, and are adept at pulling numbers into a narrative to present to cross-functional partners and leadership.
  • You have 5+ years of product management experience (ideally in growth product) or alternative experience on a growth team at a fast-growing startup.
  • You might have a background as a founder, a VC, or a high willingness to learn and understand the venture ecosystem and how Carta’s product set provides value to users.

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.


Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

  • $195,500 - $230,000 in San Francisco, CA
  • $195,500 - $230,000 in New York, NY
  • $175,950 - $207,000 in Seattle, WA

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Important Security Notice for Candidates

Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will come from an @carta.com domain. Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-systems@carta.com.

Awards and Acknowledgements

Companies and funds like Tribe and Pipe build their businesses on Carta. The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2023 Built In Best Place to Work in the U.S., a Muse VIBE Award winner in the Vacation and Time Off category and certified as a Great Place to Work.

Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.