Digital Marketing Manager - EverCommerce - (Remote, US/CAN)

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en

We are looking for a Digital Marketing Manager to focus on our EverCommerce businesses.

The Digital Marketing Manager is responsible for developing digital marketing strategies that drive growth for B2B SaaS companies. Having a strong operational mindset and ability to coordinate multiple functional departments toward a common goal is highly important in this role.

The Digital Marketing Manager will be tasked with leveraging data to build an optimization and testing framework that delivers on core KPIs. You will collaborate closely with internal marketing teams as well as key stakeholders to drive results in a fast-paced environment.

Responsibilities:

• Regularly monitor overall performance trends to identify shifts in channel performance. Tee up optimization opportunities to central services including conversion rate optimization opportunities (design, CTA, copy testing), shift in ad spend strategy, audience targeting / messaging, and SEO/content opportunities.
• Create a holistic digital marketing strategy with key benchmarks for acquisition and retention.
• Support digital channel experts by regularly providing business context including audience, product, industry, and competitor knowledge to drive digital strategy conversations for improved targeting and messaging.
• Research and evaluate new paid channel opportunities including directories, affiliates, associations, and more.
• Drive sales enablement projects and conversations to improve mid and bottom-of-funnel CVRs
• Project manage small, cross-functional digital campaigns. Examples include new webpage development, new landing page test, new email nurture series
• Manage an overall digital marketing budget using core KPI’s in collaboration with our internal digital team and other stakeholders.
• Bring brainstorms, and fresh ideas to the team to consistently be thinking about new ways we can connect with our audience and drive leads, subscriptions, and activations.
• Design and deliver high-quality performance presentations for Leadership
• Serve as an account manager for internal marketing teams to collaborate with central functional team members

Skills and Experience needed for success in this role:

• 3+ years of global marketing experience, preferably in Account Management
• Experience leveraging data to drive holistic, full-funnel digital marketing strategies across both paid and organic digital channels.
• Excellent understanding of digital marketing KPIs and data analysis skills
• Know Google Analytics like the back of your hand
• Exceptional presentation and PowerPoint building skills
• Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely
• Previous experience with integrated payment solutions and/or payment processing is preferred, but not required

Where:

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada - if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• Continued investment in your professional development through Udemy
• 401k or RRSP with company match
• Annual wellness stipend
• Flexible and generous paid time off
• Employee Stock Purchase Program

Compensation:

EverCommerce is committed to equal pay and transparency. The annual base salary range for this position is $80,000 - $100,000 USD per year. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. EverCommerce considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, candidate’s work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.