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EverWell - Content Marketing Manager (Remote, New Zealand or Australia)

DrChrono

DrChrono

Marketing & Communications
Multiple locations
Posted on Thursday, July 4, 2024

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and the Wellness industry, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

About the role

Timely and SalonBiz serve over 24,000 customers in 100 countries and are on a mission to build the leading platform for beauty professionals. Together we make up EverWell, an EverCommerce vertical. Between us, we offer SaaS solutions to customers of varying sizes and stages, serving different customer profiles within the beauty industry. We’re part of the wider EverCommerce ecosystem and exist to simplify and empower the lives of business owners. We’ve got big goals and we’re ready to achieve them

This is where you come in!

We are looking for a dynamic and creative Content Marketing Manager to create, plan, and review content at all stages of our end-to-end customer journey. This job is about telling the story of our brand with personality, heart and smarts that connects with our customers, aligning what they seek and what the brand stands for, all while keeping a pulse on performance metrics. And being a software company, we are looking for someone who can translate “tech talk" into

everyday language and champion the customer any chance you get.

With a keen eye for quality and a strategic mindset, the Content Marketing Manager blends creativity with analytical skills to drive inbound demand that enhance visibility, foster community, and supports the overall marketing efforts. Your hands-on copywriting experience and ideation skills, paired with a strong, engaging tone of voice, will help us stay fresh and front-of-mind for our customers.

Responsibilites

Copywriting and creative concepting

  • Craft messaging that communicates complex tech concepts easily and aligns with our brand voice and marketing goals.
  • Work with the Brand Marketing Lead to ideate GTM campaigns and execute innovative concepts to live across owned channels that will drive brand awareness and engagement.
  • You’ll have a passion for creative storytelling and willingness to bring fresh ideas to the table

Content strategy and planning

  • Develop and implement a content strategy aligned with Timely’s value proposition, customer needs and business goals.
  • Conduct customer research and identify content gaps.
  • Develop and schedule a content calendar with content tailed to various channels that drives brand loyalty.
  • Conduct market research and stay updated on industry trends to inform content strategy.

Content creation and management

  • Develop compelling and persuasive content for various marketing channels and campaigns including digital, video, print, social media, blogs and email marketing.
  • Oversee the content creation process from concept through to execution – whether it's done in-house or outsourced and ensuring that
  • it’s on time and meets the standards of quality, consistency, and accuracy.

Content performance and analysis

  • Monitoring and setting digital metrics to assess content performance and make data-driven decisions
  • Edit, proofread, and optimize the content for SEO, readability, customer engagement and driving conversions
  • Work with our Marketing Automation Specialist, Revenue Operations and our Digital Marketing Manager to monitor content traffic,engagement, leads and conversions after content is published.
  • Take a test and learn approach, with the ability to first define goals then experiment, fine tune and iterate toward success.

Collaboration and communication

  • Work closely with cross-functional teams including marketing, sales, digital and product teams to align content efforts with overall business objectives.
  • Communicate effectively with stakeholders to ensure content meets their needs and expectations.
  • Provide creative direction and feedback to team members to maintain high standards of content quality.

Skills and experience needed to be successful:

  • 3+ years experience with digital content design, creative writing, communications and / or related creative fields.
  • Skilled communicator, who designs content to meet customer needs and makes complex language and processes easy to understand. You put customers first and can manage competing priorities between customer and business needs.
  • Have a creative mind with enthusiasm for coming up with innovative ideas, crafting copy and producing content
  • Familiar with a range of different content formats. Instead of saying “how shall I write this?”, you ask “what content will best suit this need?” The answer might be words, but it might also be other things: images, diagrams, videos, calculators, templates, playbooks, and many more formats.
  • Adept with SEO, information architecture, metadata and content governance.
  • Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and the ability to apply it to a variety of business situations.
  • Proficient with user testing, customer journey / experience maps, storyboards, personas and prototypes.
  • Comfortable using evidence, data and research to make content decisions. You’ll have good analytical abilities and are able to spot patterns and trends in content performance data.
  • Able to remain calm under pressure, manage multiple projects simultaneously, and work cross-functionally with diplomacy and effective communication. You’re used to working with stakeholders across a complex organisation to make smart decisions about content.
  • Familiarity with other creative platforms such as Adobe Creative Suite, Figma, HotJar, analytic platforms or CMS systems like Wordpress will be a plus.
  • Have a passion for the beauty industry, so you can intuitively deliver messaging to the customer that speaks to their lived experiences working in the industry.

Research shows that while men apply to jobs when they meet ~60% of criteria, women and those in underrepresented groups tend to only apply when they check every box. So if you think you have what it takes but don't meet every single bullet point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why join us?

At EverCommerce, we lead with inclusion and use our values to inform our decisions. We succeed together and celebrate the things that make us unique. We’re big believers in work-life balance and offer additional annual leave so you can fully switch off and relax throughout the year.

We trust our team to work where they are the most productive. You’ll have the flexibility to work from home or the office. We have office space in Melbourne, Auckland, Wellington, and Dunedin, and provide a high-spec home office set up.

We set a high bar and support our team to innovate and focus on continuous growth. You’ll enjoy a professional development budget to fuel your growth, and an annual wellness allowance to fund the things that support your wellbeing.

  • This role is full time, permanent and can be based anywhere in New Zealand or Australia.

  • You must be legally entitled to work in New Zealand or Australia.

  • Applications close when we find the right person!

Let us know any considerations which would enable your experience in our recruitment process to be more inclusive, such as non-traditional application formats, closed captions during video interviews, or accommodations for learning differences.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!