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EverWell - Head of Marketing (Remote - New Zealand or Australia)



Marketing & Communications
Multiple locations
Posted on Thursday, July 4, 2024

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and the Wellness industry, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

About the role

Timely and SalonBiz serve over 24,000 customers in 100 countries and are on a mission to build the leading platform for beauty professionals. Together we make up EverWell, an EverCommerce vertical. Between us, we offer SaaS solutions to customers of varying sizes and stages, serving different customer profiles within the beauty industry. We’re part of the wider EverCommerce ecosystem and exist to simplify and empower the lives of business owners. We’ve got big goals and we’re ready to achieve them.

This is where you come in!

We are seeking a dynamic and experienced individual to lead our marketing efforts as the Head of Marketing. In this role, you will oversee marketing strategy and operations for two prominent brands, Timely and SalonBiz, on a global scale.

Reporting directly to the SVP Revenue, you will manage multiple teams responsible for product & customer marketing, growth and digital marketing (in collaboration with a digital agency), PR Brand, and Communications. This is an exciting opportunity to collaborate closely with our core regions (ANZ, UK, US) and contribute to the development and execution of Go-To-Market strategies.

Area of focus

Marketing Strategy & Development

  • Develop and implement comprehensive marketing
  • strategies aligned with business objectives for both
  • Timely and SalonBiz brands.
  • Ensuring the implementation of effective marketing
  • strategies.
  • Reviewing and reporting on all areas of the marketing
  • strategies and its implementation.
  • Conducting strategic marketing analysis that will help
  • guide marketing messages.
  • Stay abreast of changes in the market and industry
  • trends to inform marketing strategies and initiatives, and
  • conduct market research and competitor analysis to
  • identify trends, opportunities, and threats.
  • Monitor, analyze, and report on the effectiveness of all
  • marketing activities, both internally and externally, to
  • inform strategic decision-making.

Team Leadership

  • Lead, mentor, and motivate a diverse marketing team, including product & customer marketing, growth and digital marketing, PR Brand, and Communications, fostering a culture of innovation and excellence.
  • Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
  • Ensure your teams effectively manage relationships and outcomes across our creative agencies and retainer partners.
  • Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
  • Routinely sharing strategies, progress, results, learnings, and relevant industry trends with the broader team.

Cross-functional Collaboration & Stakeholder Management

  • Work closely with internal stakeholders and cross-functional teams to ensure alignment and integration of marketing efforts across regions and departments.
  • Collaborate with our regional teams to ensure we are driving value within our core markets.
  • Build and maintain strong relationships with key stakeholders, including executives, regional leaders, partners, and external agencies, consultants, and service providers.

Budgeting & Planning

  • Leading the development of all marketing plans.
  • Efficiently managing annual marketing budgets.
  • Liaise with departments across the business to gain and allocate marketing budgets effectively, ensuring maximum effectiveness and return on investment of all marketing activities.

Revenue Growth & Opportunity Identification

  • Focusing on growing audiences and the uptake for products and services.
  • Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
  • Work with our regional MDs & Global customer leads with unlock revenue opportunities

Skills and experience needed to be successful:

  • 10+ years of marketing experience with a minimum of 5 years in a senior leadership role, preferably in a SaaS or technology-driven company.
  • Proven track record of developing and executing successful marketing strategies that drive growth.
  • Strong leadership and team management skills.
  • Excellent strategic thinking and analytical skills.
  • Superior communication and presentation abilities.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Deep understanding of digital marketing channels and techniques.

Personal Attributes

  • Results-oriented with a strong sense of urgency and drive to achieve goals.
  • Creative thinker with the ability to develop innovative marketing solutions.
  • Adaptable and able to thrive in a fast-paced, high-growth environment.
  • Collaborative team player with strong interpersonal skills.

Research shows that while men apply to jobs when they meet ~60% of criteria, women and those in underrepresented groups tend to only apply when they check every box. So if you think you have what it takes but don't meet every single bullet point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why join us?

At EverCommerce, we lead with inclusion and use our values to inform our decisions. We succeed together and celebrate the things that make us unique. We’re big believers in work-life balance and offer additional annual leave so you can fully switch off and relax throughout the year.

We trust our team to work where they are the most productive. You’ll have the flexibility to work from home or the office. We have office space in Auckland, Wellington, Dunedin, and Melbourne, and provide a high-spec home office set up.

We set a high bar and support our team to innovate and focus on continuous growth. You’ll enjoy a professional development budget to fuel your growth, and an annual wellness allowance to fund the things that support your wellbeing.

  • This role is full time, permanent and can be based anywhere in New Zealand or Australia.
  • You must be legally entitled to work in New Zealand or Australia.
  • Applications close when we find the right person!

Let us know any considerations which would enable your experience in our recruitment process to be more inclusive, such as non-traditional application formats, closed captions during video interviews, or accommodations for learning differences.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!