Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Kraken is scaling the product marketing org to match our increasing breadth of new, charismatic products and rapidly expanding customer base. You will be our current customer's voice and advocate as you work cross-functionally with product, brand, design, engineering, and customer engagement. We are building the strongest product marketing practice in tech and operate at the unique intersection of fintech, crypto, and marketing. We focus on quality in our storytelling and are thoughtful and calculated with our big bets.

The Opportunity

• Develop/oversee Kraken Institutional marketing activities throughout the client lifecycle, using a combination of marketing, sales enablement, as well as technical and financial acumen to maintain/ increase sales and client revenue

• Liaise with Sales and product leadership to identify areas a strategic marketing activity is required to maximize the sales; develop plans for the activity; carry it out in cooperation with senior business development teams.

• Analyze trends in institutional crypto through direct client research, surveys, competitive intel, and market sizing to discover and position cross-selling opportunities

• Develop segment strategies for new and existing client clients such as exchanges, non-bank financial institutions and other capital owners

• Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goal

• Plan and execute go-to-market strategies for new products by framing the positioning, messaging, and value propositions for each relevant client segment

• Use market and client data to inform goal setting, marketing opportunities, and to evaluate campaign and program efficacy

Skills you should HODL

• You have 6+ years of experience in B2B Marketing in a fintech or financial services org. Crypto experience preferred

• You’ve worked closely with the institutional persona and have experience positioning financial products to conservative and advanced investor personas

• You have a strong interest in crypto and belief in its future impact on economics, trade, and society; you follow the industry whether you’re a seasoned OG or you recently started your journey down the rabbit hole and through the looking glass

• You have an ability to move from ambiguity, synthesizing complex operational needs, to planning, communicating with stakeholders and then taking action:

• You’re a concise speaker, storyteller, and writer: you can distill a narrative from a complex data set into an executive summary

• You’re an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives

• You clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback

• You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind

#LI-Remote #LI-AG1

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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