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Performance Marketing Manager, Google 360 Platform

MasterClass

MasterClass

Marketing & Communications
San Francisco, CA, USA
Posted on Saturday, June 29, 2024

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass – and we want you to be a part of the journey. With a HQ in San Francisco, offices in Beverly Hills and Waterloo, Ontario, we are looking to expand our team to support the business.

If you want to help impact our members' lives – we want to hear from you!

Snapshot of the Role:

This person will be responsible for the global performance, operations, and strategy of our Google 360 Suite, primarily DV360 and CM360, along with driving collaboration across teams and other channel leads within MasterClass.

This is a fantastic opportunity for a talented performance marketer who wants to lead and build a channel poised to drive growth for our company. They should be a self-starter excited to build a channel from the ground up and blaze their own trail.

What You Will Do:

  • Customer Acquisition & Media Management
    • Efficiently acquire customers by managing implementation, reporting, optimizations, budget allocation, and performance for Display & Video 360 media.
    • Own day-to-day management of the Google 360 Suite, including settings, tracking, and troubleshooting for DV360, CM360, and SA360.
  • Strategy & Stakeholder Collaboration
    • Collaborate with stakeholders on strategy and testing roadmaps across the Google 360 ecosystem, presenting results to executive leadership.
  • Campaign & Creative Development
    • Build and manage media plans for Paid Media initiatives, working with the Creative team on new creative development for YouTube, display, search, and Connected TV Team & Performance Management
    • Manage performance marketing team members to build campaigns aimed at growing revenue.
    • Build, monitor, track, and deliver performance reports and analyses to increase channel scale and efficiency.
  • Team & Performance Management
    • Manage performance marketing team members to build campaigns aimed at growing revenue.
    • Build, monitor, track, and deliver performance reports and analyses to increase channel scale and efficiency.
  • Cross-functional Collaboration & Technical Development
    • Work with cross-functional teams (Product, MarTech, Analytics) on automation, event matching, and data integrity.
    • Inform the technical roadmap for improving the First Party Data feed into Google. Work directly with the Growth Product, Data, and MarTech teams to define technical requirements and deliver continuous channel improvements.
  • Campaign Optimization & Best Practices
    • Collaborate with marketing and data partners to design and manage best-in-class campaigns, refining structure, audience targeting, bid strategies, and landing page optimizations.
    • Stay updated with latest trends and best practices in the Google suite, proactively adjusting strategies for platform updates and algorithm changes.

Requirements:

  • 6+ years in Paid Marketing roles, across any channel
  • 4+ years using the Google 360 Suite, specifically DV360
  • 1+ year managing a Performance Marketing Team
  • Expert knowledge of self-serve ad platforms (DV360, SA360, Meta, Google Ads, TikTok, etc.) with insights into industry trends, bidding, targeting, creative, and platform best practices
  • Collaboration experience with various teams, including Creative, Data, Product Marketing, Brand Marketing, Growth, and Go-To-Market leaders
  • Experience in a growth mindset environment, building and scaling new channels while achieving aggressive prospecting and acquisition goals
  • Proficiency with A/B, Conversion Lift, and Incrementality testing, comfortable with regression analysis and advanced analytics techniques
  • Regular presentation experience to VP and above stakeholders
  • Excellent verbal and written communication skills, exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Comfort in learning new processes and suggesting improvements
  • Extensive experience in pulling data and generating reports for strategic insights

Nice-To-Haves (Preferred Experience:)

  • Prior agency experience
  • Experience with Connected TV
  • Familiarity with SQL, Looker, and Amplitude
  • Experience with DCO and Creative Automation platforms
  • T-shaped growth marketing skill set: performance marketing generalists capable of contributing across various marketing domains while specializing deeply in one area

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Salary Range
$129,000$145,000 USD