Campaign Management - Manager - Paytm for Business Merchant Growth
Sales & Business Development
Bangalore Rural, Karnataka, India
Posted on Tuesday, April 25, 2023
About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
About the Role:
We are looking for Campaign Operations Managers for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
-Execute end to end digital marketing campaigns across in app and off app marketing channels
-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar
-Work with design team to create highly engaging creatives and content to optimize CTR and conversions
-Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel
-Analyze and report on campaign performance metrics, using marketing analytics tools
-Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution
Superpowers/ Skills that will help you succeed in this role:
-Bachelor’s degree with at least 1-2 year experience in a digital marketing executive or similar role
-Proven experience with large scale digital campaigns execution across in-app and other marketing channels
-Experience with marketing and web analytics tools like clevertap, moengage, mixpanel or in-house tools
-Skills and experience in creative content writing (short form, social media campaigns)
-Excellent communication and interpersonal skills
Why join us?
· A collaborative output driven program that brings cohesiveness across businesses through technology
· Improve the average revenue per use by increasing the cross-sell opportunities
· A solid 360 feedback from your peer teams on your support of their goals
· Respect, that is earned, not demanded from your peers and manager
If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
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