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Growth Management - Category Manager - Bill Payments

Paytm

Paytm

Sales & Business Development
Noida, Uttar Pradesh, India
Posted on Friday, May 26, 2023
About Us:
Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the Team :- Bills Payments
Recharges and bill payments is the core business for Paytm and helps in user acquisition, retention. This contributes majorly towards Paytm becoming half a billion consumer economy vision. Users can recharge prepaid mobile, DTH, metro and pay bills for Electricity, gas , water, credit card, rent, school fee, challen, fastag etc and for almost everything. System works towards getting the bill details by fetching bills from many external/internal sources and presenting the bill to the user on time via notification in and out of the paytm app. There are sections in the paytm app like home page widget, my bills section(all your accounts at one place) which remind the user to pay bills on time. Users can also set up automatic bill payment and paytm will pay them automatically on the due date. System is also integrated with NPCI to bring all the billers available on BBPS to our users. We maintain recharge/bill payment history for the user for easy look back in the form of a chat like interface. Paytm has the capability to take the bill requests even when third party billers are down. Paytm recharges and bill payment system is one of the best in the industry with high success rate and large volume. It is one of the few verticals in Paytm with full CICD automation and canary auto feedback rollout tools.
About the Role:
Paytm's payments business has the scale that it now wants to leverage to provide easy access to credit to crores of individuals. Aligned to this strategic objective laid down by our founder, we are looking for an experienced category manager for accelerating the core growth metrics and user engagement via the fast growing Credit Cards user segment.
If you are passionate about GTM, have a penchant towards creative marketing campaigns, love extreme attention to detail and care about how your work impacts millions of users daily, we want you!
This is a high visibility role with both 0-1 implementation and category management components – including but not limited to P&L, Risk & Analytics, in addition to the core growth strategy for a category.
Expectations/Requirements:
- Drive implementation of priority product segments for the credit cards eco-system within Paytm to build & manage their P&L
- Drive growth for card payment categories focused on key metrics: users and transactions to build scale
- Strategize and execute successful marketing campaigns and take ownership right from ideation to implementation
- Create customer segments based on various transactional / behavioural attributes and define effective strategies for execution in the form of marketing campaigns
- Manage end-to-end consumer lifecycle for the business vertical
- Monitor customer funnel, review VOC surveys and identify new levers of growth and apply them to the business
- Suggest and implement new features / product innovations based on insights including consumer behaviour and competition overview
- Lead P&L management – understand and manage both the revenue & cost and drive efficiencies to grow profits
- Deliver against volume, revenue, penetration, and growth targets for the business
Superpowers/ Skills that will help you succeed in this role:
- Experience in category management is a must
- Market understanding of credit cards / corporate cards / payments market / business implementation & partner integrations is a plus
- Understanding of business P&L / commercials / project management
- Ownership mentality: Ability to own things end to end
- MBA from a premier B-School (IIMs, XLRI, FMS etc.)
- Strong analytical and technical skills
- Able to collaborate effectively across teams such as Product, Content, Design, business heads
- Ability to learn things quickly & execute them at a rapid pace
- Ability to manage cross-functional relationships within/outside team
- Ability to query data and automate stuff using any scripting language
- Able to simplify complex ideas and communicate them with clear, logical thinking.
- Good problem solving and listening skills/communication skills
Why join us?
· A collaborative output driven program that brings cohesiveness across businesses through technology
· Improve the average revenue per use by increasing the cross-sell opportunities
· A solid 360 feedback from your peer teams on your support of their goals
· Respect, that is earned, not demanded from your peers and manager
Compensation: If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!