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Social Media Designer (Contract)

Paytm

Paytm

Marketing & Communications, Design
Mumbai, Maharashtra, India
Posted 6+ months ago
We are looking for a talented Social Media Designer with 2-3 years of experience who possesses a strong passion for design, excellent illustration skills, and a comprehensive understanding of social media tools and trends. The ideal candidate will be adept at creating visually compelling content tailored to various social media platforms, with a keen eye for detail and an ability to communicate effectively through design.

Key Responsibilities:

  • Design visually appealing graphics, illustrations, post/carousel/story templates, Reel slate template designs, video content visualisation and other multimedia content for use across various social media platforms, including Instagram, Facebook, Twitter, LinkedIn.
  • Develop and maintain a consistent brand identity across all social media channels through cohesive design elements and messaging.
  • Collaborate closely with the marketing team to conceptualise and execute creative campaigns that drive engagement, increase brand awareness, and achieve marketing objectives.
  • Stay up-to-date with the latest social media trends, tools, and best practices, and leverage this knowledge to inform design decisions and strategies.
  • Manage multiple projects simultaneously while adhering to deadlines and project requirements.
  • Communicate effectively with team members to ensure alignment on project goals, timelines, and deliverables.

Qualifications:

  • Bachelor's degree in Graphic Design, Visual Arts, or a related field preferred.
  • 2-3 years of professional experience in graphic design, with a focus on social media content creation.
  • A portfolio showcasing previous work, with an emphasis on social media layout designs, video graphics/layouts, typography and illustrations.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other relevant design software.
  • Strong illustration skills with a distinct creative style and concept.
  • Excellent understanding of social media platforms, their respective audiences, and content best practices.
  • Ability to adapt design concepts to suit different platforms and campaign objectives.
  • Exceptional communication skills, both written and verbal, with a keen attention to detail.
  • A collaborative mindset with the ability to thrive in a fast-paced, team-oriented environment.