Digital Campaign Manager
Paytm
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See open jobs at Paytm.See open jobs similar to "Digital Campaign Manager" Unanimous Capital.Mumbai, Maharashtra, India
Posted on May 14, 2024
At Paytm Insider we're looking for a Digital Campaign Manager to join our team.
Roles & Responsibilities:
- Should manage all PPC efforts, end-to-end
- Should identify, measure, track, optimise and improve all key health indicators for PPC campaigns
- Should be able to derive actionable insights from standard campaign KPIs
- Should have clear knowledge of A/B tests, multivariate tests and other forms of experiments that can help improve campaign performance
- Should have complete understanding of the key similarities and differences between common ad platforms
- Should have the ability to identify the right target audiences based on the campaign brief & past data
- Should contribute to expansion of digital campaign portfolio of the company
- Should have thorough understanding of SEO
- Should be able to drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO
- Should have good understanding of content marketing and its use in PPC
- Should be able to share number backed insights to improve standards of content being promoted by the brand as well as clients
Skills:
- Should have thorough knowledge of Meta & Google ads, including their algorithms
- Should have thorough knowledge of Google Analytics and other common analytical tools
- Should have at least 6 years of experience of having executed and managed PPC campaigns, preferably for multiple brands
- Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries
- Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.
- Should be extremely comfortable with data analysis
- Should be extremely proficient with MS excel, Google sheets
This job is no longer accepting applications
See open jobs at Paytm.See open jobs similar to "Digital Campaign Manager" Unanimous Capital.