Should manage all PPC efforts, end-to-end
Should identify, measure, track, optimise and improve all key health indicators for PPC campaigns
Should be able to derive actionable insights from standard campaign KPIs
Should have clear knowledge of A/B tests, multivariate tests and other forms of experiments that can help improve campaign performance
Should have complete understanding of the key similarities and differences between common ad platforms
Should have the ability to identify the right target audiences based on the campaign brief & past data
Should contribute to expansion of digital campaign portfolio of the company
Should be able to drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO
Should have good understanding of content marketing and its use in PPC
Should be able to share number backed insights to improve standards of content being promoted by the brand as well as clients

Should have thorough knowledge of Meta & Google ads, including their algorithms
Should have thorough knowledge of Google Analytics and other common analytical tools
Should have at least 3 years of experience of having executed and managed PPC campaigns, preferably for multiple brands
Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries
Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.
Should be extremely comfortable with data analysis
Should be extremely proficient with MS excel, Google sheets
Should have thorough understanding of SEO

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