Associate Marketing Manager
Paytm
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See open jobs at Paytm.See open jobs similar to "Associate Marketing Manager" Unanimous Capital.Marketing & Communications, Sales & Business Development
Mumbai, Maharashtra, India
Posted on May 15, 2024
Roles & Responsibilities:
- End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours
- Own and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channels
- Nurture, grow and maintain client relationships. Provide unique insights and value from marketing initiatives taken for their projects
- Conceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projects
- Track and maintain marketing budgets and revenue targets. Provide insights and implement ideas to improve ROI across all marketing initiatives
- Identify, measure, track, optimise and improve all key health marketing indicators
- Derive actionable insights from standard marketing KPIs
- Identify the right target audiences based on the campaign brief & past data
- Contribute to expansion of digital campaign portfolio of the company
- Conduct market research to identify opportunities for growth. Keep upto date with the latest trends and developments in the live entertainment industry
- Drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO
- Train team members on various modules of brand and performance marketing to enhance their skill sets and grow the knowledge base of the team
Skills:
- Should have thorough knowledge of Meta & Google ads, including their algorithms
- Should have thorough knowledge of Google Analytics and other common analytical tools
- Should have at least 7 years of experience of with at least 3 in having executed and managed PPC campaigns, preferably for multiple brands
- Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries
- Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.
- Should be extremely comfortable with data analysis
- Should be extremely proficient with MS excel, Google sheets
- Should have thorough understanding of SEO
- Should have good understanding of content marketing and its use in various avenues of marketing
This job is no longer accepting applications
See open jobs at Paytm.See open jobs similar to "Associate Marketing Manager" Unanimous Capital.