End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours
Own and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channels
Nurture, grow and maintain client relationships. Provide unique insights and value from marketing initiatives taken for their projects
Conceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projects
Track and maintain marketing budgets and revenue targets. Provide insights and implement ideas to improve ROI across all marketing initiatives
Identify, measure, track, optimise and improve all key health marketing indicators
Derive actionable insights from standard marketing KPIs
Identify the right target audiences based on the campaign brief & past data
Contribute to expansion of digital campaign portfolio of the company
Conduct market research to identify opportunities for growth. Keep upto date with the latest trends and developments in the live entertainment industry
Drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO
Train team members on various modules of brand and performance marketing to enhance their skill sets and grow the knowledge base of the team

Should have thorough knowledge of Meta & Google ads, including their algorithms
Should have thorough knowledge of Google Analytics and other common analytical tools
Should have at least 7 years of experience of with at least 3 in having executed and managed PPC campaigns, preferably for multiple brands
Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries
Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.
Should be extremely comfortable with data analysis
Should be extremely proficient with MS excel, Google sheets
Should have thorough understanding of SEO
Should have good understanding of content marketing and its use in various avenues of marketing

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