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Associate Marketing Manager

Paytm

Paytm

Marketing & Communications, Sales & Business Development
Mumbai, Maharashtra, India
Posted on Wednesday, May 15, 2024

Roles & Responsibilities:

  • End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours
  • Own and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channels
  • Nurture, grow and maintain client relationships. Provide unique insights and value from marketing initiatives taken for their projects
  • Conceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projects
  • Track and maintain marketing budgets and revenue targets. Provide insights and implement ideas to improve ROI across all marketing initiatives
  • Identify, measure, track, optimise and improve all key health marketing indicators
  • Derive actionable insights from standard marketing KPIs
  • Identify the right target audiences based on the campaign brief & past data
  • Contribute to expansion of digital campaign portfolio of the company
  • Conduct market research to identify opportunities for growth. Keep upto date with the latest trends and developments in the live entertainment industry
  • Drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO
  • Train team members on various modules of brand and performance marketing to enhance their skill sets and grow the knowledge base of the team

Skills:

  • Should have thorough knowledge of Meta & Google ads, including their algorithms
  • Should have thorough knowledge of Google Analytics and other common analytical tools
  • Should have at least 7 years of experience of with at least 3 in having executed and managed PPC campaigns, preferably for multiple brands
  • Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries
  • Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.
  • Should be extremely comfortable with data analysis
  • Should be extremely proficient with MS excel, Google sheets
  • Should have thorough understanding of SEO
  • Should have good understanding of content marketing and its use in various avenues of marketing