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Social Media Designer

Paytm

Paytm

Marketing & Communications, Design
Mumbai, Maharashtra, India
Posted on Thursday, May 16, 2024
Are you a graphic designer who loves LIVE events and spending weekends socialising with people? If so, this position is just for YOU! This job offers a range of dynamic opportunities in the event industry, shaping the brand's digital presence through innovative design thinking to conceptualise the actual brand experience for the audience.

Requirements:

  • Proven experience (2-3+ years) in branding and social media design, preferably in the field of events and experiences and a portfolio that extensively shows your work in these areas.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and other design tools.
  • Strong understanding of social media platforms, trends, and best practices for community engagement.
  • Excellent communication skills with a passion for building a community of people and fostering connections through storytelling.
  • An outgoing personality, passionate about community experiences
  • Creative thinker with a keen eye for design aesthetics and attention to detail.
  • Ability to thrive in a collaborative team environment and evolving project needs.

Responsibilities:

  • Content Creation: Develop innovative and eye-catching visual content (graphics, animations, videos) tailored for various social media platforms (Instagram, Facebook, Twitter, etc.) to promote upcoming community events and initiatives.
  • Campaign Strategy: Collaborate with the marketing and events team to conceptualise and execute social media campaigns that align with our brand identity and event objectives.
  • Community Engagement: Understand and monitor social media channels/activities, Actively engage with our online community to cultivate a positive and an interactive digital presence.
  • LIVE Event Key Observations: Attend and document community events through live coverage on social media as and when needed, capturing key moments and interactions to share in real-time. It also includes identifying gaps and insights that help us further at work.
  • Brand Consistency: Ensure all social media content adheres to brand guidelines and maintains a cohesive visual identity across platforms.