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Performance Marketing - Manager - First Games

Paytm

Paytm

Marketing & Communications
Noida, Uttar Pradesh, India
Posted on Thursday, May 30, 2024
Title - Performance Marketing - Manager - First Games
About Us: First Games is India’s leading gaming app for real money games. Our platform consists of skill based games, like Rummy, Ludo, Poker, Fantasy and Call Break, that are being enjoyed by over 3Cr real players across the nation. Our vision is to use top-notch technology to create value on the hours a user spends on gaming on our platform. With over 1,000Cr in monthly winnings and 1.2Bn games played annually, our focus is on innovating user experience on our platform and providing unbeatable value in terms of entertainment & rewards.
About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts. Join our team, where creativity meets strategy to drive our brand forward and engage our audience
About the role: As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.
Roles and Responsibilities:
-Build and manage acquisition campaigns across various channels including social, affiliate network, OEMs and DSPs to drive revenue and increase ROI.
-Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
-Identify marketing performance issues and work with MMP and data teams to pinpoint the root cause analysis.
-Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
-Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
-Work with creative and marketing teams to test strategies and innovation.
-Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Qualifications
-Previous work experience in a quantitative marketing role managing strategy and execution on social, affiliates, or other performance-oriented channels.
-Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
-Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
-Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
-Outstanding presentation skills.
-Excellent written and verbal communication skills.
-Strong project management skills.
-Critical thinker and creative.
-Bachelor’s degree in Marketing or relevant field.
Skills
Performance Marketing
Digital Marketing
Competitive Analysis
Display Advertising
PPC
Marketing Automation
Reporting
Why join us?· A collaborative output driven program that brings cohesiveness across businesses through technology· Improve the average revenue per use by increasing the cross-sell opportunities· A solid 360 feedback from your peer teams on your support of their goals· Respect, that is earned, not demanded from your peers and manager