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Community Manager, Branded IPs



Marketing & Communications
Mumbai, Maharashtra, India
Posted on Wednesday, July 3, 2024
About the brand / project : Paytm Insider collaborates with a leading global brand to create a culture driven community platform We’re looking for innovative and enthusiastic individuals who are passionate about driving communities, uncovering new experiences and integrating the brand within these new pockets of live entertainment
Job Overview: As the Community Manager, you will play a pivotal role in shaping and expanding the brand’s presence across various urban cultures. This position calls for a creative and strategic thinker who can connect with diverse cultural communities and integrate the brand into their fabric, enhancing both our cultural relevance and their community experience.


  • Identify and engage with key cultural communities, consumers in major cities around the world, focusing on music, art, fashion, and lifestyle scenes.
  • Develop and execute strategies for integrating the brand into these communities in ways that are authentic and value-adding.
  • Collaborate with local influencers, artists, and organisers to co-create events and activations that resonate with community interests.
  • Identify and hire potential brand ambassadors/influencers who will be the extended team engaging with the communities
  • Manage and grow the brand’s presence in cultural festivals, events, and gatherings, ensuring brand visibility and engagement.
  • Leverage social media and digital platforms to amplify our community involvement, share stories, and build relationships with community members.
  • Monitor trends and insights within different cultural scenes to keep brands approach fresh and relevant.
  • Coordinate with the marketing team to ensure that community feedback influences brand campaigns and product development.
  • Manage budgets and timelines for community projects and initiatives.
  • Play a key role in execution of ideas across the country in collaboration with event partners / organisers


  • Bachelor’s degree in Marketing, Communications, Cultural Studies, or a related field.
  • Proven experience in community management, cultural outreach, or event marketing, ideally within the lifestyle, entertainment, or spirits industries.
  • Strong understanding of and genuine interest in global urban culture trends.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with diverse groups.
  • Experience in digital marketing and social media strategy.
  • Ability to travel and work flexible hours, including evenings and weekends, as required for events and community engagement.
  • Creative thinker with strong problem-solving skills and the ability to manage multiple projects simultaneously.