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IP Marketing manager



Marketing & Communications
Mumbai, Maharashtra, India
Posted on Wednesday, July 3, 2024
The marketing team at Insider works on connecting the right experiences with the right set of fans, building and connecting with a community that’s always on the lookout for new things to do. You'll be stepping into a cross-functional fast paced environment where things move from 0 to 120 kmph in under 10 seconds. (Okay, maybe 12)


  • Ideating and creating engaging, forward-thinking, on-brand creative solutions that help the vertical grow through effective marketing initiatives.
  • Spearheading ideation to dream up original, impactful, high-performing campaigns and ideas that span video, social, experiential, and more.
  • You will lead the internal ip marketing team and will work closely with central marketing, design, account management, and other teams on case to case basis.
  • Creating innovative pitches for interactive ideas, on ground brand integrations that elevate the consumer experience and increase brand recall
  • Participating in brainstorms big and small, from high-budget projects to daily thought starter ideation sessions
  • Utilising data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for brands and IPs
  • Advising the business teams based on changing industry trends
  • Coordinating goals with department heads responsible for enacting a marketing strategy
  • Coordinate with the social media and other teams to ensure consistent event/brand messaging across all channels
  • Identify opportunities in the online and offline space to diversify and achieve more efficiency in marketing efforts
  • Monitor, analysis and improve performance of outbound communication in coordination with the central marketing team
  • Defining KPI’s & monitoring the progress of marketing media throughout development

In this role, expect to:

  • Be the gatekeeper for brand Insider, driving creative and editorial thought to meet marketing and business goals.
  • Drive brand marketing initiatives from concept to execution.
  • Build relevance in communities that Insider aligns with through events.
  • Ensure consistency in communication and design across functions at Insider by developing necessary tools, guidelines and providing training.

Requirements & Skills

  • 5+ years experience as a brand strategist or similar role with prior experience in running a team
  • Experience and passion for creating exciting programs brands across various categories and target audiences
  • Excellent communication skills, both verbal and written.
  • Next-level organisational skills and ability to thrive in a fast-paced environment
  • Experience leading client meetings, brainstorms and ideation sessions
  • Analytical and problem-solving mindset.
  • Keen ability to meet hard deadlines and keep track of multiple projects