hero

Join the Unanimous Family

Your new chapter begins today.

Content Strategist

Paytm

Paytm

Mumbai, Maharashtra, India
Posted on Tuesday, July 9, 2024
We are seeking a skilled Content Strategist to manage and create high-quality content across various platforms and marketing channels. In this role, you will develop engaging content for emailers, platform marketing, WhatsApp, push notifications, and offline marketing materials. If you excel at strategic thinking, storytelling, and audience engagement, we want to hear from you!

Key Responsibilities:

  • Develop high-quality, engaging content for emailers, platform marketing, WhatsApp, and push notifications.
  • Implement platform-specific marketing strategies to drive engagement and conversions.
  • Optimize content for various platforms, ensuring consistent messaging.
  • Create compelling offline marketing materials, including posters, standees, merchandise, and event collateral.
  • Assist in planning and executing offline marketing campaigns and events.
  • Develop and execute a comprehensive content strategy aligned with marketing goals.
  • Collaborate with cross-functional teams to support marketing initiatives and drive business objectives.
  • Conduct research to understand audience preferences, behaviors, and needs.
  • Use audience insights to tailor content and communication strategies for effective engagement.
  • Monitor and analyze content performance across platforms.
  • Provide regular reports on key metrics with recommendations for improvement.

Requirements:

  • 3+ years of experience as a Content Strategist, Copywriter, or similar role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of email marketing, platform marketing, and offline marketing strategies.
  • Creative thinking and problem-solving skills.
  • Excellent communication and collaboration abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment