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Social Media Strategist

Paytm

Paytm

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Tuesday, July 9, 2024
We are seeking a dynamic Social Media Strategist to manage our social media content and copywriting team. In this role, you will oversee our social media strategy, content creation, and community engagement for events and movies across various channels. Your mission will be to amplify our brand presence, drive user engagement, and foster a vibrant online community. If you have a passion for crafting compelling stories, a knack for analytics, and a deep understanding of the latest social media trends, we want to hear from you! Join us in revolutionizing how people discover and plan their next great experience.

Key Responsibilities:

  • Develop social media content strategy aligned with marketing goals.
  • Stay updated with social media trends and best practices.
  • Plan and schedule content using social management tools.
  • Ensure brand voice consistency across all channels.
  • Oversee creation of posts, blogs, videos, and promotional materials.
  • Optimize content and campaigns using platform-specific knowledge.
  • Adapt strategies to platform strengths and requirements.
  • Engage with users by monitoring and responding to comments and messages.
  • Foster positive online community engagement.
  • Track, analyze, and report on social media performance metrics.
  • Provide insights and recommendations based on data analysis.
  • Collaborate with marketing, design, and product teams.
  • Produce high-quality content with designers and copywriters.
  • Participate in strategic planning to enhance reach, engagement, and conversion.

Qualifications:

  • 3+ years of experience as a Social Media Strategist or similar role.
  • Proven experience managing social media platforms and creating successful social media campaigns.
  • Strong understanding of social media platforms, their features, and best practices.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Proficiency in digital marketing tools and platforms.