Campaign Ops - Junior Manager - Credit Card Business
Paytm
Operations
Noida, Uttar Pradesh, India
Posted on Oct 25, 2024
Job Title – Campaign Ops - Junior Manager - Credit card Business
Designation – Junior Manager
Experience - 2-4 Years
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Expectations/ Requirements: We are looking for a Campaign Operations Manager for accelerating the core growth metrics and user numbers for Credit Card business. The role specifically focuses on initiatives planned through CRM channels – Push, Whatsapp, SMS, Email, In-app. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Responsibilities:
-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar
-Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions-Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel
-Analyze and report on campaign performance metrics using marketing analytics tools
-Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution
Superpowers/ Skills that will help you succeed in this role:
-2 to 4 years’ experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers
- Experience in marketing automation and communication personalisation
- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups
- Experience working with content teams to draft effective and engaging communications.
- Strong communication and interpersonal skills
Why join us?
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you’re excited by the prospect of using data to drive strategic decisions and foster business success.· A collaborative output driven program that brings cohesiveness across businesses through technology.A solid 360 feedback from your peer teams on your support of their goals.
Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. It is your opportunity to be a part of the story!