Social Media: Performance Marketing (PR)
Paytm
Marketing & Communications
Noida, Uttar Pradesh, India
Posted on Jul 15, 2025
Title - Social Media: Performance Marketing (PR)
About Paytm: Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Team : We have a lifestyle app that helps consumers discover and explore offline merchants in their city. The team works towards getting the best offers from our restaurant, spa & salon partners and showcasing them to our customers via the consumer platforms (mobile apps & website). The Growth Manager will be joining the Category team at Paytm.
About the role : The Social Media Manager is responsible for ensuring that consumer products work seamlessly.
This involves ensuring that customers are able to browse the website/mobile application easily (through effective merchandising), conversion numbers are maintained (by managing incentives) and channels for user growth are functioning optimally.
Expectations/ Requirements
Lead the platform Merchandising and communication to improve User Conversion
Analyze data, business and market trends to recommend new strategies for increased sales.
Help in formulation strategies for acquiring customers via digital marketing
Assist to drive and coordinate the new product development projects
Monitor closely on sales performance against budget.
Superpowers/ Skills that will help you succeed in this role
Experience in working in e-commerce Knowledge of Google Ads is a must
Well versed with Microsoft Office, Google Analytics
1-3 years of Experience in category planning/merchandising/digital marketing
Hands Experience with User Acquisition and Revenue generation through Paid Digital Marketing channels like Google Ads, Facebook, and InstagramExperience with the creation and execution of CLM Programs
Why join us ?A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue peruse by increasing the cross-sell opportunities and solid 360 feedbacks from your peer teams on your support of their goals. Respect, that is earned, not demanded from your peers and manager
Compensation: If you are the right fit, we believe in creating wealth for youWith enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!