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Director of Brand Marketing

Rippling

Rippling

Marketing & Communications
San Francisco, CA, USA
Posted on Wednesday, March 15, 2023
About Rippling
Rippling is the first way for businesses to manage all of their HR & IT—payroll, benefits, computers, apps, and more—in one unified workforce platform.
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Bedrock, and Greenoaks—and was named one of America's best startup employers by Forbes (#12 out of 500).
About the role

At Rippling, Marketing isn’t window dressing. We’re tied directly to revenue and drive real results. That power is exciting, but it comes with pressure, too. As our first Integrated Marketer, you’ll work across the entire Marketing team to bring full-funnel campaigns to life. That includes advertising, events, content, media buying and strategy, sponsorships, and customer marketing. From day one, you’ll be responsible for managing a $XM budget and hiring a team of three. Our product and brand identity are best in class. It’s up to you to make Rippling a household name.

This role will work hybrid out of our San Francisco office.
What you will do
  • Build and manage Brand Advertising, Sponsorships, Events, Content, Social, and Customer Marketing

  • Own the annual marketing activation plan and liaison with Marketing and Product teams to shape OKR planning

  • Create and activate a targeted media plan across all traditional advertising channels and uncover new, unexpected channels

  • Codify buyer personas, audience segmentation, and a full-funnel messaging matrix

  • Write cross-functional briefs and set clear criteria for evaluating the work

  • Identify and manage high-potential sponsorships and partnerships

  • Decide what messages to deliver through which channels and when

  • Regularly audit in-market work and assess against our brand principles and performance metrics

  • Organize and own our complex product architecture and naming

  • Gather and share competitive and market insights

  • Manage and deploy an $XM budget

  • Drive and ship full multi-channel campaigns

What you will need
  • At least 10 years of experience in Brand Strategy or Integrated Marketing with in-depth knowledge of media planning

  • Ability to synthesize complex concepts in pithy and insightful ways

  • Experience in media planning and agency management

  • Ability to drive executive alignment

  • Familiarity working with creative teams, providing clear briefs and actionable feedback

  • Expertise in brand awareness and consideration testing (quant and qual)

  • Experience facilitating focus groups and customer feedback sessions

About the team

The Brand Team is a group of 35 polymaths spanning content, social, campaigns, operations and design (of all kinds). We’ve earned trust internally by setting and maintaining a very high bar. Creatively, operationally and visually. After building a world class brand identity and team, it's now time to expand into events and experiences. That's where you come in!

Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Skills can be used in lots of different ways and your life and professional experience may be relevant beyond what a list of requirements will capture. Rippling is an equal opportunity employer.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40-mile radius of a Rippling office), Rippling considers working in the office at least three days a week under current policy to be an essential function of the employee's role.
Additional Information

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your locationhere.

  • All Tiers 1: $176,000 - $247,000/year

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above.