Product Lead, Growth Platform
The growth platform team brings together the set of capabilities that fuel Rippling’s top of funnel, as well as its cross sell engine to existing customers (particularly important since Rippling has over 20 products). We have an ambitious set of targets for the next 5 years and new, complex sales motions (internal markets, coordinated outbound, new verticals, etc.) continuously rolling out that need to be supported. Simply put, without a massive step up in the capabilities of our growth platform and the right long term plan, we won’t be able to meet these goals or continue to support new sales motions.
As the Product Lead of this area, you will play a pivotal role in shaping the direction of this growth platform and driving the execution of its roadmap. You’ll help determine which capabilities – ranging across campaign management, audience creation, targeting/conversation optimization, leads database, in-product messaging, experimentation, suppression, analytics/reporting, and more – the growth engineering team should invest in and which should be done manually (or through external business systems) by operations or analytics for a little while longer. You’ll make sure that you’re multiple steps ahead of the growth marketing users leveraging the system, driving an ambitious roadmap that accounts for the ever-growing complexity of Rippling ahead of the growth platform becoming a bottleneck in marketing efforts.
What you'll do
Own our Growth Platform across top of funnel and existing customer cross sell
Unify a set of systems and manual processes into a single campaign management platform that runs automated workflows
Build an audience creation tool that allows marketing users to build campaign cohorts off of account data, behavioral signals, and propensity scores
Leverage machine learning to optimize campaigns and their audiences
Integrate seamless experimentation capabilities so that we can continuously test and improve content, channels, and audiences across hundreds of campaigns
Enhance our in-product messaging capabilities so that 3rd party integration partners can leverage them to advertise to Rippling customers
Ensure we have scaled our growth engine to allow Rippling to become a multi-billion dollar ARR company
Work cross functionally with engineering, marketing, operations, analytics, data science, and revenue
8+ years of Product Management experience
Self-starter with a bias towards action
Ability to thrive in a fast-paced environment
Strong technical and data skills
Helicopter pilot mentality - you can easily switch from high level strategy and planning to UI polish and data model details
Exceptional written and verbal communication and comfortable working in a highly cross-functional role
Experience building complex workflow and integration/marketplace products
Founder or hyper growth startup experience a strong plus
Strong alignment with our leadership principles: in particular Go and See, and Are Right, a Lot.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
- Medical, Dental, Vision, FSA, HSA, Commuter, Life, and Disability Benefits
- Uncapped PTO
- Flexible work hours
- Generous parental leave
- Transgender health insurance coverage
- Great compensation package (salary, equity)
- Onsite meals