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Principal Product Designer



Product, Design
San Francisco, CA, USA
Posted on Tuesday, April 30, 2024

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—to grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.

Named one of the Hottest Ad Tech Companies by Business Insider, and Best Places to Work by Inc. Magazine for the third consecutive year, our team includes founders and leaders from Google, Microsoft, Stripe, Shazam and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

Why you should apply:

  • You have empathy for user needs, as well as stakeholder needs.
  • You are passionate about solving complex design challenges.
  • You love both design discovery research and execution.
  • You like the sound of foundationally impacting design culture at Tatari.

What you’ll do:

  • Let empathy be a guiding principle from the starting discovery phase of the project, through to finished deliverables, creating usable/focused designs representing an innovative perspective and application of best practices
  • Translate the product roadmap and detailed requirements into meaningful product solutions by collaborating with product managers, engineers and internal stakeholders
  • Lead the product process in its discovery phase and facilitate design thinking exercises, brainstorms, and workshops. Inform and validate ideas by conducting user interviews, usability tests, and other UX research methods
  • Create user flows, wireframes, low and high-fidelity mockups, and prototypes to communicate design ideas at the appropriate level of fidelity in a collaborative manner with product, engineering, and internal stakeholders
  • Rationalize UX solutions with data, improve designs through user feedback, and thoughtfully question the status quo
  • Understand technical functionality and constraints and iterate to meaningful solutions within those constraints
  • Collaborate with the Design team to influence, expand, and improve the Tatari Design System


  • 6+ years of experience designing digital products and user interfaces
  • Ability to convert raw information and user problems into an intuitive user interface
  • Expert level design execution skills, including interface, interaction, visual design
  • Strict attention to detail in terms of layout and a good sense of hierarchy
  • Keen sense of empathy and user-centered design
  • Navigate and control modern interface design tools with ease (Figma, Sketch, Zeplin, Adobe CC, etc.)
  • Experience with prototyping as a means to explore and convey design solutions.
  • Demonstrate deep critical thinking, clear communication, and embraces collaboration and feedback
  • Excellent presentation skills, demonstrating deep thinking, clear communication, and embracing collaboration and feedback
  • Curious about new tools and technologies and drive experiences to be seamless, modern and trend setting
  • Experience with data visualization is a plus

Nice to have:

  • UX/Product design portfolio or case studies (minimum of 2) demonstrating unique perspective and contribution to products that have shipped, with successful outcomes
  • A resume that demonstrates the skills and expertise listed above


  • Competitive salary (the range is $155,000 to $180,000)
  • Equity compensation
  • 100% health insurance premium coverage for you and your dependents
  • Unlimited PTO and sick days
  • Snacks, drinks, and catered lunches at the office
  • Team building events
  • $1000 annual continued education benefit
  • $500 WFH reimbursement
  • $125 pre-tax monthly stipend to spend on whatever you want
  • Annual mental health awareness app reimbursement
  • FSA and commuter benefits
  • Monthly Company Wellness Day Off (During WFH)
  • Hybrid RTO: 2 flex days a week in 2024. Likely increasing to 3 after, but no more than that. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.