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Head of Integrated Marketing



Marketing & Communications
San Francisco, CA, USA
Posted on Saturday, April 27, 2024

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.

Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Marketing Program Manager, you’ll work to:

  • Drive annual and quarterly planning and prioritization across the marketing organization, matching strategy to tactics alongside spend and ROI
  • Identify key decision points in program strategy and execution, and align input/resources to create paths forward
  • Gather and integrate data for reporting against plan deliverables and ROI to inform future planning cycles
  • Support demand gen deliverables working across content, product marketing, performance marketing, growth, revenue, GTM/marketing operations and other teams
  • Build product launch RACIs for marketing, articulate deliverables with deadlines and manage to on-time, high quality launch
  • Partner with creative project/program managers on brand projects with significant impact for customers and internal stakeholders
  • Help inform CMO’s agenda(s) for key internal meetings including all-hands and offsites in line with progress and milestones on complex projects
  • Partner with Strategy/Biz Ops on operationalizing experiments within overall marketing plan

The marketing program manager plays a critical role in planning for the marketing team and collaborating across multiple functions to ensure strategy is fully reflected in tactics and grounded in data. This role is a strong partner for marketers with stakeholders including business unit leads, Product/Product Marketing, MOps, Sales/Business Development and Strategy/Biz Ops.

The Team You'll Work With

You’ll be joining our Marketing team reporting to the CMO.

Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

  • A rigorous approach to mastering complexity is a must, without sacrificing empathy and flexibility for unplanned needs that can be required in a dynamic environment.
  • A strategic and analytical thinker who can connect programs/projects to business priorities
  • The ability to bring people along in planning and act as a team unifier in meeting goals
  • An understanding of how sub-functions of marketing come together for impact
  • A level of character that builds trust and exemplifies working collaboratively
  • 3-5+ years experience in program or project management
  • Experience in working with Asana or equivalent platforms
  • BA required
  • SaaS experience strongly preferred

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.


Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $148,750 - $175,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Important Security Notice for Candidates

Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will come from an @carta.com domain. Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-systems@carta.com.

Awards and Acknowledgements

Companies and funds like Tribe and Pipe build their businesses on Carta. The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2023 Built In Best Place to Work in the U.S., a Muse VIBE Award winner in the Vacation and Time Off category and certified as a Great Place to Work.

Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.